There were still many questions about the impact of this sudden change. Here’s a look at several scenarios and changes advertisers might need to consider.
Ginny Marvin on October 11, 2017 at 9:00 am
You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.
Jim Yu on September 6, 2017 at 10:45 am
More than 50 beers from National and Local craft breweries will be available for your sampling pleasure when you attend the 2017 St Pete Beach Beer Fest located at the St Pete Beach Recreation Center. Set directly on the intercostal waterway of St Pete Beach; enjoy tasting some of the best craft beers while enjoying the incredible waterside setting.
There will be delicious food options available for purchase in association with the St Pete Beach Fire Department. There will be a brewing demonstration throughout the event. In addition, there will be various beers to sample from Tampa bay area homebrew clubs and voting for award of the beach.
Charitable Donation allows admission and includes a commemorative Craft Beer Festival tasting cup, complimentary valet parking, water and DJ. St Pete Beach Festivals is non-profit, charitable donation organization that sponsors educational establishments on St Pete Beach. Please remember to drink responsibly and enjoy this annual event.
Matt McGee April 11th 2017
That’s one of the many conclusions drawn by more than three dozen local SEOs who have come together in the 2017 Local Search Ranking Factors survey, just published today. This is the latest in the long-running survey that David Mihm began almost a decade ago. The survey went on hiatus in 2016, then Mihm handed it over to Darren Shaw.
While reviews and links are considered more important now, citations appear to be losing importance in the survey. Still important? Yes. But as Shaw explains in his post introducing the survey, “the emphasis on citations has seen some decline (certainly in favor of links), and rightly so. In particular, there is an increasing focus on quality over quantity.”
The survey breaks down what those local SEOs believe are the most important ranking factors for both local packs and localized organic search results, and also lists factors that are of more or less concern since Google’s possum update last year.
This survey is one of a couple of different attempts at reverse-engineering Google’s local rankings algorithm. Andrew Shotland and Dan Liebson, two of the participants in this survey, have also separately done their own statistical analysis of the factors that influence Google’s local search results.
For its part, Google has offered its own very high-level look at ranking factors in Google My Business, focusing on the ideas of relevance, distance and prominence. You’ll see those concepts analyzed in much more detail in the work of the local SEOs mentioned above.
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance.
Jim Yu on March 22, 2017 at 12:59 pm