Google AdWords Quality Score

ByJason Cox

Google AdWords Quality Score

Google AdWords Quality Score

SC Media, Inc in Palm Harbor knows the varying reasons Google AdWords Quality Score changes from search to search, client to client.

Google AdWords Cost Per Click SC Media, Inc

If you’re trying to prove the benefits of having your Agency manage a clients PPC Campaign,  you need a solid understanding of Quality Score. Google AdWords Quality Scores have enormous influence over the cost and effectiveness of your paid search campaigns.

When you know how Google Quality Score affects your PPC Campaigns, you’ll pay closer attention to your clients campaigns.

What is Google AdWords Quality Score?

Google AdWords Quality Score is their rating of the quality and relevance of both your keywords and PPC ads. It is used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.

Your Quality Score depends on multiple factors, including:

  • Your click-through rate (CTR).
  • The relevance of each keyword to its ad group.
  • Landing page quality and relevance.
  • The relevance of your ad text.
  • Your historical AdWords account performance.

No one outside of Google knows exactly how much each factor “weighs” in the Quality Score algorithm, but we do know that click-through rate is the most important component.

When more people who see your ad click it, that’s a strong indication to Google that your ads are relevant and helpful to users. Accordingly, Google rewards you with:

  • Higher ad rankings
  • Lower costs

Benefits of Improving Google Quality Score

By analyzing hundreds of Pay Per Click accounts, we know that Quality Score has a direct correlation on your clients PPC success. By optimizing your Quality Scores, you’ll be setting yourself up for higher return on investment (ROI).

SC Media, Inc in Palm Harbor utilizes a Cost per Conversion tactic with a Cost Per Click.  Cost per Conversion is not specified as how much you pay for a click, but how much you pay when a visitor takes an action you, as the business owner, find valuable. This can include:

  • Download
  • Call
  • Email Form Fill
  • Time on page
  • Time on Site
  • Number of Pages viewed
  • And More

Luckily, strong Quality Scores lower both your cost per click and your cost per conversion.

Interested in Learning More?

Fill out the quick form below for a One-on-One Consultation from on of our Google AdWords Professionals today.

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About the Author

Jason Cox administrator

Jason Cox, Owner of SC Media, Inc - Connecting People with Brands - is a Nationwide Digital Marketing Agency specializing in Custom Website Development, Paid Ads, Social Media Marketing, Search Engine Optimization, Reputation Management, and more.

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