Mobile Page Load Speeds

ByJason Cox

Mobile Page Load Speeds

Facebook Pressures Advertisers to Cut Mobile Page Load Speeds

Or it’ll Cut their Reach.  Facebook wants to make mobile ad links load faster, so it will start pre-loading them and push advertisers to make them load even quicker.

Tim Peterson on August 31, 2016 at 5:43 pm

Facebook warns advertisers on Mobile Page Load speeds

Think Mobile Page Load Speeds Don’t Matter?

Facebook has sent out a warning to advertisers: Increate your Mobile Page Load Speeds, or we’ll cut the reach of your ads.

Facebook plans to start deciding whether to show an ad to someone by considering how long it takes a link which brands include in their ads to load, the company announced on Wednesday.

The move is the company’s latest effort to make Facebook a less frustrating place for people to peruse while on a phone, as were the introductions of Instant Articles and Canvas formats. And it could have the perhaps-not-unintentional effect of pushing brands — as it’s pushed publishers — to make more content that’s native to Facebook and coincidentally quicker to load, like Instant Articles and Canvas posts/ads.

Don’t get me wrong. Facebook’s consideration of mobile page load speeds is commendable. As the growing popularity of ad blockers shows, people are sick of waiting too long for webpages to load. And it’s a shrewd business decision. Facebook doesn’t want people to be so discouraged by slow-loading links that they stop clicking on links in ads altogether (and stop making Facebook money).


Pre-Loading Pages

That’s why Facebook also announced on Wednesday that it would start pre-loading pages that a mobile ad links to when it predicts someone is likely to click on the ad, which is something Facebook already does for links in organic posts. That way, if and when someone clicks on it, the page will appear almost instantly. However, images and interactive elements won’t begin to load until after the page appears, which is similar to how Facebook loads Instant Articles.

Facebook claimed this process, which it calls “pre-fetching,” can make the average mobile site load 29 percent faster. That’s fast, but not quite as fast as if that pre-fetched landing page were instead a Facebook-native Canvas ad, which Facebook said can load up to 10 times faster than the average mobile site.


Faster Mobile Page Load Speeds at SC Media Inc

Our Licensed Digital Marketing Agency can help not only with Social Media Marketing for Facebook but we can help optimize your landing pages and Websites.  We utilize 3rd party tools to verify page speed, site speed, load speed, server speed, and more to ensure when a potential customer or client clicks on your site, they are able to view your page properly & quickly.


About the Author

Jason Cox administrator

Jason Cox, Owner of SC Media, Inc - Connecting People with Brands - is a Nationwide Digital Marketing Agency specializing in Custom Website Development, Paid Ads, Social Media Marketing, Search Engine Optimization, Reputation Management, and more.

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