Bing Ads
5 reasons advertisers should NOT ignore Bing Ads
Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.
Michelle Cruz on December 2, 2016 at 10:07 am
Google’s Possum Update
Google’s Possum Update Changed 64% of Local SERPs
How significantly did the Possum update impact local search results in Google?
Joy Hawkins on November 3, 2016 at 10:45 am
AdWords OS Targeting
AdWords OS Targeting on Google AdWords
In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.
Big Leagues of Local SEO
What you need to reach the big leagues of local SEO
Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game.
Creating a Paid Ad Campaign Budget
Creating a Paid Ad Campaign Budget
How should your ad budget impact campaign building?
Using PPC and SEO in Marketing
Using PPC and SEO in Marketing
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.
Julian Connors on October 6, 2016 at 10:23 am
7 Best Ad and Landing Page Elements
The 7 Best Ad and Landing Page Elements to Boost Online Conversions
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.
Mona Elesseily on October 6, 2016 at 12:40 pm
Social Media Myths
Tackling Social Media Myths
Some of our notions about social media marketing are just plain wrong. Columnist Maggie Malek takes a look at the top misconceptions and debunks them.
Maggie Malek on October 3, 2016 at 9:49 am
Apple Rolls out Search Ads
Apple Rolls out Search Ads for the App Store
Ads go live October 5 — Apple is offering $100 credit toward the first campaign
Greg Sterling on September 29, 2016 at 8:31 am
Quality Score Changes
Quality Score Changes
AdWords Quality Score Changes and provides an updated version of a free script that calculates account-level Quality Score.
Frederick Vallaeys on September 28, 2016 at 9:39 am
