Bing Ads

Bing Ads

5 reasons advertisers should NOT ignore Bing Ads

Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.

on December 2, 2016 at 10:07 am

Screenshot 2016-12-06 at 2.49.56 PM

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Google’s Possum Update

Google’s Possum Update Changed 64% of Local SERPs

How significantly did the Possum update impact local search results in Google?

Joy Hawkins on November 3, 2016 at 10:45 am

Google's Possum Update SC Media, Inc Palm Harbor Florida

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AdWords OS Targeting

AdWords OS Targeting on Google AdWords

In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.

AdWords OS Targeting for Google AdWords Campaigns

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Big Leagues of Local SEO

What you need to reach the big leagues of local SEO

Looking to build a successful career in local SEO? Columnist Brian Smith is here to coach you on how to improve your game.

Local SEO Services in Palm Harbor Florida

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Creating a Paid Ad Campaign Budget

Creating a Paid Ad Campaign Budget

How should your ad budget impact campaign building?

Creating a Budget for a paid Ad Campaign

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Using PPC and SEO in Marketing

Using PPC and SEO in Marketing

Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.

Julian Connors on October 6, 2016 at 10:23 am

SEO SEM PPC Campaigns at SC Media, Inc in Palm Harbor Florida

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7 Best Ad and Landing Page Elements

The 7 Best Ad and Landing Page Elements to Boost Online Conversions

How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.

Mona Elesseily on October 6, 2016 at 12:40 pm

The 7 Best Ad Landing Page Elements

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Social Media Myths

Tackling Social Media Myths

Some of our notions about social media marketing are just plain wrong. Columnist Maggie Malek takes a look at the top misconceptions and debunks them.

Maggie Malek on October 3, 2016 at 9:49 am

Social Media Myths for Local businesses

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Apple Rolls out Search Ads

Apple Rolls out Search Ads for the App Store

Ads go live October 5 — Apple is offering $100 credit toward the first campaign

on September 29, 2016 at 8:31 am

Apple Rolls out Search Ads

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Quality Score Changes

Quality Score Changes

AdWords Quality Score Changes and provides an updated version of a free script that calculates account-level Quality Score.

Frederick Vallaeys on September 28, 2016 at 9:39 am

Google AdWords Quality Score Changes

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