With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates.
Patrick Stox on March 17, 2016 at 10:07 am
Columnist Myles Anderson takes a look at what consumers in different age groups are looking for when it comes to local business websites. Local SEO practitioners, take note!
Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP.
Andy Taylor on March 3, 2016 at 12:18 pm
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Ginny Marvin on February 22, 2016 at 3:14 pm
Greg Sterling on January 18, 2016 at 7:12 pm
What we widely call “local search” is only partly about search engines.
Say goodbye to the typical Google Panda updates. Panda is now baked in as one of Google’s core ranking algorithm.
Google Panda, one of Google’s most significant spam-fighting algorithms, launched in February 2011, is officially part of Google’s core ranking algorithm. It is unclear exactly when this happened; we at Search Engine Land are trying to find out.
It’s a New Year, 2016, for us, you & Digital Marketing. Google has begun to change the way your potential Customers are searching for your products & services by adding ‘Near Me’ as a GEO Modifier to their search query.
SC Media, Inc has noticed a big push in this as we are constantly looking for changes Google has made that can help better our Client’s SEO Campaigns and overall results. Have you experienced Google trying to provide results that are near you? How is it working? Are the results better than before? The same?
SC Media, Inc is a Nationwide Digital Marketing Agency that focuses on RESULTS first. Our company has utilized A & B Testing on multiple platforms including Google, Yahoo, Bing, Yelp, YP, and various other Content Publishers to find out just how important it is for Page 1 results.
In our research, we have found that the majority of users who are searching for a product or service are wanting a LOCAL company, not a Toll Free 800 number. Research has shown that web users who are able to find a Local Company, verify the location of the office, verify the Company via Facebook or company website; they are 70% more likely to call them versus a Franchise listing.