Dear Small Business Owners:
I’m worried about you. Seriously
An astonishing 46 percent of you small businesses are allocating 0 percent of your marketing budget to SEO and 54 percent of you don’t even have an SEO budget.
What’s going on here?
This new data comes from SEO firm Higher Visibility, which surveyed 500 people who do marketing for small businesses.
Oh, but the hits keep on coming.
Invest in SEO.
But also invest in content (seriously – 21 percent of you don’t know that blogging and creating content helps your SEO?) and invest in social media (seriously – 19 percent of you have no social media presence at all?).
All of these work together to increase your visibility to potential customers who might be looking for your product or service right at this minute.
At least 24 percent of small businesses plan to increase their marketing budget. Let’s just ignore that 41 percent of people who will continue to invest at their current level and those other 31 percent who simply “don’t know” what they’re going to do.
More good news: 11 percent of you are planning to double your in-house SEO team (from 1 to 2 people), and another 5 percent plan to expand by three or more people. Awesome.
For now let’s just ignore that 49 percent of people who don’t have an SEO team or don’t know what they plan to do about SEO in the future. Sigh.
Some small businesses understand the importance of investing in SEO. Keep doing what you’re doing!
And yes, SEO may have limited benefits to certain types of small businesses – especially in niche spaces.
But for the rest of you? Ignorance isn’t a strategy if you expect to rank well in Google.
Learn what it actually takes to succeed. Some suggested reading: SEJ’s Beginner’s Guide to SEO.
P.S. You can see the full results of the Higher Visibility survey here.
Featured Image: Depositphotos
Article Images: Higher Visibility