Google AdWords Budget Change Impact
UPDATED The AdWords 2x budget change: Considering the potential impact
There were still many questions about the impact of this sudden change. Here’s a look at several scenarios and changes advertisers might need to consider.
Ginny Marvin on October 11, 2017 at 9:00 am
Website Issues That Impact Performance
3 Steps to Overcoming Website Issues That Impact Performance
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance.
Jim Yu on March 22, 2017 at 12:59 pm
6 PPC Reporting Mistakes
6 PPC Reporting Mistakes
Common paid search errors and advises how to avoid them.
Frederick Vallaeys on December 21, 2016 at 2:32 pm
Bing Ads
5 reasons advertisers should NOT ignore Bing Ads
Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.
Michelle Cruz on December 2, 2016 at 10:07 am
AdWords OS Targeting
AdWords OS Targeting on Google AdWords
In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.
Quality Score Changes
Quality Score Changes
AdWords Quality Score Changes and provides an updated version of a free script that calculates account-level Quality Score.
Frederick Vallaeys on September 28, 2016 at 9:39 am
AdWords Website Call Conversion
Setting up AdWords website call conversion tracking just got a bit easier
Track calls from the phone number on your website with a couple of pieces of code.
Google AdWords Quality Score
Google AdWords Quality Score
SC Media, Inc in Palm Harbor knows the varying reasons Google AdWords Quality Score changes from search to search, client to client.
Google AdWords Hacks to Drive High Quality Leads
3 Google AdWords Hacks to Drive High Quality Leads
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.
Todd Saunders on May 31, 2016 at 10:00 am
Why Real Time Search Algorithm Updates May Be Bad News
WHY REAL TIME SEARCH ALGORITHM UPDATES MAY BE BAD NEWS
With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates.
Patrick Stox on March 17, 2016 at 10:07 am
