Mobile Vs Desktop SEO Strategies
Mobile & Desktop SEO: Different results, different content strategies
You can’t simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.
Jim Yu on September 6, 2017 at 10:45 am
AdWords OS Targeting
AdWords OS Targeting on Google AdWords
In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.
Using PPC and SEO in Marketing
Using PPC and SEO in Marketing
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.
Julian Connors on October 6, 2016 at 10:23 am
7 Best Ad and Landing Page Elements
The 7 Best Ad and Landing Page Elements to Boost Online Conversions
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.
Mona Elesseily on October 6, 2016 at 12:40 pm
Paid Search Management Tools
Paid Search Management Tools
Is it Right for your Business?
Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in Paid Search Management Tools.
XML Sitemaps for Panda SEO
The Importance Of XML Sitemaps In The Age Of Panda
Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content.
Janet Driscoll Miller on March 19, 2015 at 12:45 pm
