Website Issues That Impact Performance
3 Steps to Overcoming Website Issues That Impact Performance
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance.
Jim Yu on March 22, 2017 at 12:59 pm
6 PPC Reporting Mistakes
6 PPC Reporting Mistakes
Common paid search errors and advises how to avoid them.
Frederick Vallaeys on December 21, 2016 at 2:32 pm
Making SEO Work for Companies
Making SEO Work for Companies
Creating Custom SEO Strategies that work for Companies of all sizes & industries
Bing Ads
5 reasons advertisers should NOT ignore Bing Ads
Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.
Michelle Cruz on December 2, 2016 at 10:07 am
Quality Score Changes
Quality Score Changes
AdWords Quality Score Changes and provides an updated version of a free script that calculates account-level Quality Score.
Frederick Vallaeys on September 28, 2016 at 9:39 am
Google Penguin Updates
Google Penguin Updates
Google says it now runs in real time within the core search algorithm
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
Barry Schwartz on September 23, 2016 at 8:00 am
SEO Reporting
Top 5 Essentials for SEO Reporting
Measurement is an imperative element of all marketing activity.
Mobile Page Load Speeds
Facebook Pressures Advertisers to Cut Mobile Page Load Speeds
Or it’ll Cut their Reach. Facebook wants to make mobile ad links load faster, so it will start pre-loading them and push advertisers to make them load even quicker.
Tim Peterson on August 31, 2016 at 5:43 pm
Google Profile Images
8 Tips to Make Sure Your Google Profile Images Boost your Profile
Your local business profile image has a significant impact on the impression prospective customers have of your business.
Paid Search Management Tools
Paid Search Management Tools
Is it Right for your Business?
Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in Paid Search Management Tools.
