Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in Paid Search Management Tools.
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.
Todd Saunders on May 31, 2016 at 10:00 am
Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP.
Andy Taylor on March 3, 2016 at 12:18 pm
Ginny Marvin on February 22, 2016 at 3:14 pm