SEO Reporting
Top 5 Essentials for SEO Reporting
Measurement is an imperative element of all marketing activity.
Paid Search Management Tools
Paid Search Management Tools
Is it Right for your Business?
Considering automated solutions for your paid search accounts? Columnist Jacob Baadsgaard lists the six questions you should ask yourself when deciding whether to invest in Paid Search Management Tools.
Google AdWords Hacks to Drive High Quality Leads
3 Google AdWords Hacks to Drive High Quality Leads
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.
Todd Saunders on May 31, 2016 at 10:00 am
Paid Ad Customer Interaction
How New & Existing Customers Interact With Your Paid Search Ads Differently
Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP.
Andy Taylor on March 3, 2016 at 12:18 pm
Google Paid Search Ads
FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results
A look at what is changing and what is not on Google desktop search results.
Ginny Marvin on February 22, 2016 at 3:14 pm
