Google Profile Images
8 Tips to Make Sure Your Google Profile Images Boost your Profile
Your local business profile image has a significant impact on the impression prospective customers have of your business.
Local SEO Success
4 Effective Local SEO Success Strategies
Local Search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on Local SEO success.
Lydia Jorden on May 20, 2016 at 9:34 am
Why Real Time Search Algorithm Updates May Be Bad News
WHY REAL TIME SEARCH ALGORITHM UPDATES MAY BE BAD NEWS
With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates.
Patrick Stox on March 17, 2016 at 10:07 am
Expertise in Digital Marketing
How Expertise Matters in Digital Marketing
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Under 40 Percent Start a Local Search with a Search Engine
Survey: Under 40 Percent Start A “Local Search” With A Search Engine
Path to purchase typically involves multiple site categories and several devices.
Greg Sterling on January 18, 2016 at 7:12 pm
What we widely call “local search” is only partly about search engines.
Panda Officially Part of Google’s Algorithm
Panda Officially Part of Google’s Algorithm
Say goodbye to the typical Google Panda updates. Panda is now baked in as one of Google’s core ranking algorithm.
Google Panda, one of Google’s most significant spam-fighting algorithms, launched in February 2011, is officially part of Google’s core ranking algorithm. It is unclear exactly when this happened; we at Search Engine Land are trying to find out.