You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.
Todd Saunders on May 31, 2016 at 10:00 am
Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content.
Janet Driscoll Miller on March 19, 2015 at 12:45 pm
With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates.
Patrick Stox on March 17, 2016 at 10:07 am
Ginny Marvin on February 22, 2016 at 3:14 pm
Greg Sterling on January 18, 2016 at 7:12 pm
What we widely call “local search” is only partly about search engines.
SC Media, Inc is a Nationwide Digital Marketing Agency that focuses on RESULTS first. Our company has utilized A & B Testing on multiple platforms including Google, Yahoo, Bing, Yelp, YP, and various other Content Publishers to find out just how important it is for Page 1 results.
In our research, we have found that the majority of users who are searching for a product or service are wanting a LOCAL company, not a Toll Free 800 number. Research has shown that web users who are able to find a Local Company, verify the location of the office, verify the Company via Facebook or company website; they are 70% more likely to call them versus a Franchise listing.