Google AdWords Hacks to Drive High Quality Leads
3 Google AdWords Hacks to Drive High Quality Leads
You might think you know AdWords, but do you know the most efficient way to get great performance? Columnist Todd Saunders shares three road-tested techniques.
Todd Saunders on May 31, 2016 at 10:00 am
Local SEO Success
4 Effective Local SEO Success Strategies
Local Search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on Local SEO success.
Lydia Jorden on May 20, 2016 at 9:34 am
XML Sitemaps for Panda SEO
The Importance Of XML Sitemaps In The Age Of Panda
Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content.
Janet Driscoll Miller on March 19, 2015 at 12:45 pm
Tips for Finding an SEO Provider
10 tips for avoiding shady SEO providers
Got a sneaking suspicion the SEO company you hired might not be legit? Columnist Greg Gifford shares his list of red flags to look out for.
Greg Gifford on March 28, 2016 at 10:40 am
Google to Add New Keyboard on iPhones
Google Developing Keyboard for iPhone in Hopes of Boosting Search Volumes
Keyboard part of a larger strategy to boost engagement with mobile search
Greg Starling on March 23, 2016 at 10:53 am
Why Real Time Search Algorithm Updates May Be Bad News
WHY REAL TIME SEARCH ALGORITHM UPDATES MAY BE BAD NEWS
With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates.
Patrick Stox on March 17, 2016 at 10:07 am
Google Paid Search Ads
FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results
A look at what is changing and what is not on Google desktop search results.
Ginny Marvin on February 22, 2016 at 3:14 pm
Under 40 Percent Start a Local Search with a Search Engine
Survey: Under 40 Percent Start A “Local Search” With A Search Engine
Path to purchase typically involves multiple site categories and several devices.
Greg Sterling on January 18, 2016 at 7:12 pm
What we widely call “local search” is only partly about search engines.
Page One on Google
How Important is Page One on Google?
SC Media, Inc is a Nationwide Digital Marketing Agency that focuses on RESULTS first. Our company has utilized A & B Testing on multiple platforms including Google, Yahoo, Bing, Yelp, YP, and various other Content Publishers to find out just how important it is for Page 1 results.
In our research, we have found that the majority of users who are searching for a product or service are wanting a LOCAL company, not a Toll Free 800 number. Research has shown that web users who are able to find a Local Company, verify the location of the office, verify the Company via Facebook or company website; they are 70% more likely to call them versus a Franchise listing.
