6 PPC Reporting Mistakes
6 PPC Reporting Mistakes
Common paid search errors and advises how to avoid them.
Frederick Vallaeys on December 21, 2016 at 2:32 pm
Bing Ads
5 reasons advertisers should NOT ignore Bing Ads
Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform.
Michelle Cruz on December 2, 2016 at 10:07 am
Creating a Paid Ad Campaign Budget
Creating a Paid Ad Campaign Budget
How should your ad budget impact campaign building?
Using PPC and SEO in Marketing
Using PPC and SEO in Marketing
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.
Julian Connors on October 6, 2016 at 10:23 am
7 Best Ad and Landing Page Elements
The 7 Best Ad and Landing Page Elements to Boost Online Conversions
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.
Mona Elesseily on October 6, 2016 at 12:40 pm
Apple Rolls out Search Ads
Apple Rolls out Search Ads for the App Store
Ads go live October 5 — Apple is offering $100 credit toward the first campaign
Greg Sterling on September 29, 2016 at 8:31 am
Quality Score Changes
Quality Score Changes
AdWords Quality Score Changes and provides an updated version of a free script that calculates account-level Quality Score.
Frederick Vallaeys on September 28, 2016 at 9:39 am
Google Penguin Updates
Google Penguin Updates
Google says it now runs in real time within the core search algorithm
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
Barry Schwartz on September 23, 2016 at 8:00 am
Google Data Studio
What is Google Data Studio and How Can you Use it?
Currently in beta, Google Data Studio allows you to create branded reports with data visualizations to share with your clients.
SEO Reporting
Top 5 Essentials for SEO Reporting
Measurement is an imperative element of all marketing activity.
