Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content.
Janet Driscoll Miller on March 19, 2015 at 12:45 pm
Greg Sterling on January 18, 2016 at 7:12 pm
What we widely call “local search” is only partly about search engines.
SC Media, Inc is a Nationwide Digital Marketing Agency that focuses on RESULTS first. Our company has utilized A & B Testing on multiple platforms including Google, Yahoo, Bing, Yelp, YP, and various other Content Publishers to find out just how important it is for Page 1 results.
In our research, we have found that the majority of users who are searching for a product or service are wanting a LOCAL company, not a Toll Free 800 number. Research has shown that web users who are able to find a Local Company, verify the location of the office, verify the Company via Facebook or company website; they are 70% more likely to call them versus a Franchise listing.