Columnist Andy Taylor shares data from Merkle|RKG that illustrates how users behave when clicking on ads and how they evaluate ad choices on a SERP.
Andy Taylor on March 3, 2016 at 12:18 pm
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Greg Sterling on January 18, 2016 at 7:12 pm
What we widely call “local search” is only partly about search engines.
Say goodbye to the typical Google Panda updates. Panda is now baked in as one of Google’s core ranking algorithm.
Google Panda, one of Google’s most significant spam-fighting algorithms, launched in February 2011, is officially part of Google’s core ranking algorithm. It is unclear exactly when this happened; we at Search Engine Land are trying to find out.
SC Media, Inc is a Nationwide Digital Marketing Agency that focuses on RESULTS first. Our company has utilized A & B Testing on multiple platforms including Google, Yahoo, Bing, Yelp, YP, and various other Content Publishers to find out just how important it is for Page 1 results.
In our research, we have found that the majority of users who are searching for a product or service are wanting a LOCAL company, not a Toll Free 800 number. Research has shown that web users who are able to find a Local Company, verify the location of the office, verify the Company via Facebook or company website; they are 70% more likely to call them versus a Franchise listing.