The road ahead looks rough for local SEO practitioners and agencies, but is there hope? Columnist Andrew Shotland takes a look at what recent trends mean for those who serve local search clients.
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.
Julian Connors on October 6, 2016 at 10:23 am
Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content.
Janet Driscoll Miller on March 19, 2015 at 12:45 pm
With real-time algorithm updates becoming the norm in place of manual releases, what issues might arise? Columnist Patrick Stox examines some potential effects of faster algorithm updates.
Patrick Stox on March 17, 2016 at 10:07 am
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Greg Sterling on January 18, 2016 at 7:12 pm
What we widely call “local search” is only partly about search engines.
Say goodbye to the typical Google Panda updates. Panda is now baked in as one of Google’s core ranking algorithm.
Google Panda, one of Google’s most significant spam-fighting algorithms, launched in February 2011, is officially part of Google’s core ranking algorithm. It is unclear exactly when this happened; we at Search Engine Land are trying to find out.
It’s a New Year, 2016, for us, you & Digital Marketing. Google has begun to change the way your potential Customers are searching for your products & services by adding ‘Near Me’ as a GEO Modifier to their search query.
SC Media, Inc has noticed a big push in this as we are constantly looking for changes Google has made that can help better our Client’s SEO Campaigns and overall results. Have you experienced Google trying to provide results that are near you? How is it working? Are the results better than before? The same?