A Website with proper navigation (Sitemaps) helps in deep crawling and indexing of your site. Especially, for a news site, it’s important that Search Engine Bots be able to index your site within minutes of publishing a new Post or Article.
There are many Tips to Increase Google Crawl Rate that are effective and get faster indexing. Search Engines use spiders and bots to crawl your website for indexing and ranking. Your site can only be included in the Search Engine Results Page (SERP’s) if it is in the search engine’s index. Otherwise, customers will have to type in your URL to get to your site. Hence you must have a good and proper crawling rate of your website or blog to succeed. Here I’m sharing some of the effective ways to increase site crawl rate and increase visibility in popular search engines.
SC Media, Inc knows a thing or two about Search Engine Bots and how they Crawl your website. The way Search Engine work is simple: these bots follow links to crawl and then show that link based upon numerous factors. A few great ways to ensure Google has the right links to crawl is to comment posts, become a Guest Poster, submit your site to Local Directories, and more.
Below are a few Tips to Increase Google Crawl Rate on your Website:
UPDATE YOUR SITE CONTENT REGULARLY
Positive & fresh Content is by far the most important criteria for Search Engines. Websites that are updating their site content on a regular basis are more likely to get crawled more frequently. The more your Website is crawled, the better chance you have of showing up for a relevant search query by a potential Customer or Client. Learn more about our Services that can help produce Fresh Content by clicking HERE.
SERVER WITH GOOD UP TIME
The goal of having a Website is to provide positive content for the Search Engines to read so that they show your Content to your potential Customers and Clients. There is a lot that goes into how Google/Bing/Yahoo show your Site to potential customers but a big portion of that is Server Load Time and Server Uptime. Google does not want to produce results on the SERPs to Websites that have site speed issues, server upload issues, server online issues, or anything that may deter their Users to search on other Sites like Bing or Yahoo.
Creating a Sitemap is a must for any Website, regardless of your site. A Sitemap allows the Search Engines to read your pages and sort them into a hierarchy for rankings. WordPress offers valuable plusings for Sitemaps including Yoast (a favorite of SC Media, Inc’s) and various others.
AVOID DUPLICATE CONTENT
Duplicate or Copied Content can decrease overall crawl rates on Google & other Search Engines. The beautiful thing about Search Engines is that they can easily pick up on Duplicate Content and SC Media, Inc uses 3rd Party Services like RavenTools to ensure your Site doesn’t have any. Your webmaster should provide fresh and relevant content daily, if not weekly. Content can be anything from blog postings, new videos, updating content on a page, or adding a new Webpage.
REDUCE YOUR SITE LOADING TIME
Google & other Search Engines work on a budget, a time budget. When you have a heavy page or site load time, this means they don’t have any time leftover to read the physical content or to visit other pages. Learn more on Reducing your Site Load Time HERE.
BLOCK ACCESS TO UNWANTED PAGES VIA ROBOTS.TXT
There is no point letting Search Engine Bots crawl useless pages like admin pages as we don’t index them in Google. A simple editing in your Robots.txt file will help stop those bots from crawling unproductive pages on your website.
MONITOR & OPTIMIZE GOOGLE CRAWL RATE
Google now allows you to monitor and optimize Google Crawl rate using Google Search Console. Inside there you can manually set your Google Crawl Rate and increase or decrease it based upon your current site needs. To have SC Media, Inc evaluate your current Digital Marketing outlook, Click Here.
USE PING SERVICES
Pinging is a great way to show your Site Presence & to let bots know when your site content is updated. There are many manual ping services like Pingomatic and in WordPress you can manually add additional ping services to ping various Search Engine Bots.
SUBMIT YOUR SITE TO ONLINE DIRECTORIES LIKE MOZ
Online Local Directories are proved to be very beneficial in driving traffic from search engines in large amount. Since Technoarti and MOZ are considered as authoritative & active directories, bots will come to your site by following your site listing pages on such directories.
INTERLINK YOUR BLOG PAGES LIKE A PRO
When it comes to Interlinking, it not only helps you to pass link juice but also help Search Engine Bots to crawl deep pages of your site. When you write a new post, go back to related old posts and add a link to your new post there. This will not directly help in increasing Google Crawl Rate but will help bots to effectively crawl deep pages on your site.
DON’T FORGET TO OPTIMIZE IMAGES
Google Crawlers are unable to read images directly. If you use images, be sure to use alt tags to provide a description that search engines can index. Images are included in search results but only if they are properly optimized.
SC Media, Inc knows you should also consider installing Google Image Sitemap Plugin that submits your Images as a sitemap to Google. This will help bots to find all your images and you can expect a surge in traffic from search engine bots if the Images are tagged properly.